ASSIGNMENT INSTRUCTIONS Goodbaby designs, manufactures, markets and distributes children’s products


 

ASSIGNMENT INSTRUCTIONS

Goodbaby designs, manufactures, markets and distributes children’s products for sale around the world.  It has developed a global ecosystem and platform using an “open innovation” strategy but is wondering how to enhance its global presence in the digital era.  Drawing from the concepts of IP protection and open systems discussed in Chapter 9, analyze the source of the success Goodbaby has achieved using open innovation, and make recommendations for future actions the company should take to improve its business and its ecosystem. 

FORMATTING AND STYLE REQUIREMENTS

  • Submission must not exceed 1500 words, be no more than 3 pages in length, excluding the appendix.
  • Single-spaced and a font of 12 points, with normal margins.
  • Please save it as a word document file (either .doc or .docx format is fine) before posting.
  • APA Format with Bibliography

Recommended Outline for Case

  1. Introduction
  2. Analysis of Goodbaby’s use of IP protection and open systems
  3. Recommended actions
  4. Conclusion

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