Focus on one of the three waves of IT innovation

Focus on one of the three waves of IT innovation discussed in Chapter 9. Select one that you think may be most impactful, discuss why you believe that, and give a couple of examples of how you see it playing out in one or more industries. 

1. transcending the boundary between the physical world and the digital world

2. overlaying a digital mask on the existing physical world

3. transforming the scale of familiar things into gigantic or tiny