Follow the article to answer the question. 1) TARGET: Who

  Follow the article to answer the question. 


Who is the Target Market? Be specific and explain why this is a good fit. You can speak about demographics, psychographics, EQ profiles or a mix of all three. It is very important for the reader to understand who you are targeting and why. This drives everything (5pts)

2) What is your core message

What is it that you want to convey to your target market, what is their takeaway or what promise are you making to them.

a. What is your big message you want to convey? (2pt)

b. What hashtag will you use? (1pt)

i.e.: Think about Contiki… It sells small group tours uniquely to 18-35 year olds. Contiki’s messaging is based on the idea that millennials spend less on things and more on experiences, they are playing on the idea of Fear of missing out #TravelGoals

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