MAN4930CBE Section 01CBE Business Management Bachelor Capstone (11 Weeks) – CBE Online Course – 2022 Fall Quarter
Deliverable 1 – Business Functions and Methodologies
Evaluate core business functions and methodologies that support business growth.
Student Success Criteria
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Today you will begin a new role as the COO of a well-known U.S. Fortune 500 company. You will select one of the following organizations—Netflix, Nike, or Universal Studios.
Your first major project role in this position is to analyze the organization’s core business functions and provide a strategic overview at the company’s next board of directors meeting.
Create a white paper giving a strategic overview of the organization. In the white paper, you will:
- Create a SWOT analysis that includes a review of the organization’s core business functions.
- Discuss how you will take advantage of the strengths and opportunities, improve on the weaknesses and tackle the threats.
- Create a new vision statement that incorporates your SWOT findings.
- Provide an explanation of how the understanding of the company’s core business function is beneficial.
- Explain how understanding the company’s business functions impacts business growth.
- In your assignment, you will incorporate information from the readings, your research, and personal experience (using APA citations where appropriate). Several resources that will be helpful in completing the white paper have been provided below.
NOTE – Be sure the document displays proper grammar, spelling, punctuation, and sentence structure.
Company information for Netflix, Nike, and Universal Studios:
Hoover’s Company Records. (2019). Netflix, Inc. profile.
Hoover’s Company Records. (2019). NIKE, Inc profile.
Hoover’s Company Records (2019). Universal Studios Company LLC profile.
Recommended library databases:
Business Source Complete via EBSCO