select a company that has made a successful transition in


  select a  company that has made a successful transition in becoming a global presence in another country.

Answer the following questions:

  • What type of business are they? What product do they sell?
  • What is the importance of marketing in a global economy?
  • Did the product have universal demand?
  • Were there any obstacles while entering another country? What were they?
  • How did they create a global brand?
  • Did the company have to make any modifications to their product? How?
  • What is importance of market research?
  • What was the benefit for the company to become a global business?
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