As Ron McKerlie, write a speech that you will be delivering at the beginning of a press conference. The focus of the remarks should involve the company’s efforts to regain the public trust. You can use the six “pillars” at the end of the case as your basis. Focus on the future, but make it clear you understand the problems of the past.
As Jane Liu, prepare a presentation to your employees. Discuss how you plan to develop the staff necessary to meet the demands of the future. Focus on the company’s culture of teamwork – use examples.
Three pages, double-spaced.