SWOT analysis (strengths, weaknesses, opportunities and threats analysis) is a framework for

 SWOT analysis (strengths, weaknesses, opportunities and threats analysis) is a framework for identifying and analyzing the internal and external factors that can have an impact on the viability of a project, product, place or person.

Watch this video as an example: https://youtu.be/mR9eICQJLXA

I have attached my marketing plan. Use it.