Using the concepts (i.e. multiple concepts) you learned after reading Chapter 11 and what we discussed in class, please discuss the following questions related to this article Link (Links to an external site.):
- What type of pricing strategy is Apple using in India?
- Is this article correct (why or why not)?
- What other types of pricing strategies might you recommend Apple take given these circumstances
Assignment Notes:
- This paper should have a strong introduction and conclusion
- This is not a report, but it is a strategy document
- This paper should be professionally written, answer the questions directly and concretely, and not have a lot of unnecessary white space.
- Be between 850 – 1,200 words
- Don’t add a lot of header info
- Make sure to cite the information you used in the book to answer the questions using in-text citation
